علوم الإعلام والإتصال

مدخل لعلوم الاعلام والاتصال تأليف : زهير إحدادن. PDF

مدخل لعلوم الاعلام والاتصال تأليف : زهير إحدادن

مدخل لعلوم الاعلام والاتصال تأليف : زهير إحدادن

مدخل لعلوم الاعلام والاتصال تأليف : زهير إحدادن

الناشر : الديوان الوطني للمطبوعات الجامعية

الطبعة الخامسة

سنة النشر : 2014

ملخص الكتاب:

كتاب "مقدمة في علوم الاتصال" لزهير إحدادن هو دليل شامل لفهم أساسيات ونظريات الاتصال.

يقدم الفصل الأول تعريفًا للاتصال بالإضافة إلى نماذج الاتصال المختلفة ، مثل نموذج شانون ويفر. الفصل الثاني يوضح وسائل الاتصال المختلفة كصحافة ، راديو ، تليفزيون وشبكة الإنترنت ، وكيف يتم استخدامها في الحياة اليومية. يتناول الفصل الثالث تاريخ الاتصال وتطوره عبر العصور.

أما الفصل الرابع فيركز على تحليل المحتوى وأساليب البحث ، بينما يتابع الفصل الخامس تطور الاتصالات الإعلانية والتسويقية. يتناول الفصل السادس آثار وسائل الإعلام على المجتمع والثقافة.

أخيرًا ، يتناول الكتاب أيضًا الموضوعات الحالية مثل وسائل التواصل الاجتماعي وتأثيرها على التواصل ، فضلاً عن القضايا المتعلقة بحماية الخصوصية والمعلومات المضللة.

تهدف "مقدمة في علوم الاتصال" إلى طلاب ومهنيي الاتصال ، وكذلك أي شخص يرغب في فهم أداء وتحديات الاتصال بشكل أفضل في عالمنا الحديث.

تحميل الكتاب PDF

علوم الإعلام والإتصال كتب علم الاجتماع

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